


Bear Markets, Sell Offs and Reflecting on Asset Allocation – April 2025
How you handle a market sell off. Revisiting your financial plan and investment policy statement. We’re entering a turbulent time in the markets. Seeing negative returns on your statement isn’t just unsettling—it triggers the same fight-or-flight response in our brain as physical danger. Studies show that losses feel 2 to 3 times more painful than gains feel rewarding. That’s why a 20% drop feels devastating while a 20% gain feels only moderately satisfying. It’s natural to feel this way. But reacting emotionally to investment pain often leads to poor financial decisions. Before making changes to your portfolio, it’s critical to revisit your financial plan and asset allocation strategy.

Special Update: Reciprocal Tariffs and the Market Reaction
On April 2, President Trump announced new tariffs on nearly all major trading partners. These tariffs are “reciprocal” in that they correspond to tariffs each country imposes on U.S. goods and are on top of previously announced duties. The average tariff rate across countries is 25%, with rates for some as high as 49%. While the implementation of these tariffs was widely telegraphed by the White House, the level and scope are greater than many investors and economists expected. The immediate market reaction was negative, with the S&P 500 declining over 3% and the 10-year Treasury yield declining to around 4%.

The Danger of Overinvesting in Your Employer’s Stock: Lessons from Market Leaders
The Danger of Overinvesting in Your Employer’s Stock: Lessons from Market Leaders Great companies to work for and great companies to invest in are two different things. At Sterling Edge Financial, we understand the pride and confidence that come from working for a...
The Value of Personalized Financial Advice in a World of Online Noise – March 2025
The Value of Personalized Financial Advice in a World of Online Noise – March 2025 Jim Cramer, Dave Ramsey, CNBC, TicToc and Instagram Are You Taking Financial Advice from Social Media? Instagram, YouTube, TikTok—these platforms are full of influencers giving...