350 N Orleans St
Traditional financial services firms focus on selling insurance and managing investments. They do not offer a way to get objective advice on the thousands of other financial questions that have an impact on you life. It is common for those firms to have minimums that disqualify most consumers, and a culture built around constantly selling you a product(s).
At Sterling Edge Financial we offer ongoing financial planning services and advice for a monthly fee. Our process is designed to support ongoing custom advice to serve your financial plan, objectives and goals. Our clients pay us a financial planning fee to get written ongoing advice, recommendations, updates and ideas to serve their financial plan that do not involve the sale of a product or money management.
We believe in an advice first model. To work in your best interests as a fiduciary we build a financial plan for all of our clients. What is Financial Planning? It is a process to help us understand our priorities and make more informed financial decisions. It goes far beyond just investing and insurance.
Why are we so excited about financial planning? Why do we go through a planning process with all of our clients?
1. Financial Plans are all about you and your desired outcomes and financial sustainability. What is emotionally relevant, important and possible to you and your family is unique. We want to understand you and be of service to your journey and your story.
2. The largest financial decisions of your life have little or nothing to do with investment strategies and insurance strategies. Financial Plans give us a space to talk about these decision points. Ensuring we account for their potential outcomes in the plan.
3. Our first job is to listen to you and ask great questions. Doing so empowers our clients with prospective, ideas, concepts, processes, realistic expectations, identification of risk, identification of purpose and priorities. These are of great value in helping you make more informed financial decisions.
Access to ongoing advice and educational events to serve your financial mindset and plans. Accountability, timely reminders and help implementing your plan.
Standard Financial Planning Deliverable Examples Include
Specialized Planning Examples can be found below.
A few examples of financial decisions we help our clients make:
MovingEvaluating job offersGetting married, combining finances, buying a houseStarting a family, picking family health insurance Starting a business, switching careers, preparing for a year ofFinancial planning for kids, daycare/nannySaving for higher education, life experiences
Financial organization to transition financial decisions and control from one spouse to another due to failing health Planning for financial independence retire early (FIRE)Retirement Planning, retirement income planning
Understanding basic tax strategies and questions to review with your accountant. Understanding stock options, non-qualified deferred compensation Understanding estate planning documents to support your financial plan. Understanding how working with a tax-professional can support your financial plan
Advanced Financial Planning
Financial planning for a major purchase (home purchase, vacation, business etc.) Legacy Planning Longevity Planning Special Needs Planning Financial Planning for Business OwnersFinancial Exit Strategies for Business Owners Retirement Plan selection (401k, SIMPLE IRA, Deferred Compensation, SEP IRA etc.) Funding Buy-Sell Agreements
Progress reports & regularly updated net worth statements Retirement Income Strategy Alternative Investment Strategy Tax Managed Investment Strategy College Savings Strategy Student Loan Repayment
Depending your goals and objectives some of the above deliverables could be part of your plan
What happens after the first year?
Renewal financial planning fees are typically 50% of the first year fee or less depending on the amount of ongoing advice required. With most clients paying $75.00 - $500 per month at renewal.
We provide speaking engagements in person and virtual for groups and organizations looking for financial education, prospective and ideas to help them make more informed financial decisions.
Discounts and Pro Bono
Clients with over $500,000 of investable assets may qualify to have their financial planning fee reduced.
We offer a 50% discount on financial planning services to military veterans and military spouses. Including business owners affiliated with Bunker Labs or graduates of Bunker Labs programs.
We will provide Pro Bono work on a case by case basis by referral only from active clients.
Financial Planning Subscriptions
Planning for individuals and families start at $300.00 per month for the first year.
Business owners and high networth financial planning starts at $1,000.00 per month.
If you have a very complex situation your fee could be higher. All will be disclosed and communicated before we start or sign an agreement.
Investment Management Fee
We do not have investment account minimums at Sterling Edge Financial. We provide investment advisory services starting at 1.25% of assets under management per year billed quarterly.
How much we charge for investment management?
Investment management fees are billed quarterly in the arrears.
1.25% - $0 - $1,000,000
1.00% - $1,000,001 +
Do we earn commissions?
In general we avoid commissionable business and only provide products and services that charge a commission if it is in the best interest of our clients or unavoidable. We will disclose earning commissions should we recommend implementing a solution that we are paid a commission.